Wednesday, March 9, 2011

News Post

The transformation in media technology has also altered government communications strategy. “The biggest White House press frustration is that nothing can drive a news cycle anymore,” Mark McKinnon, the media adviser, said. “In the old days, you could say, ‘We’d like October to be about the environment.’” Today, a vicious news cycle swallows most white house strategies. When the Berlin Wall went up, in 1961, President Kennedy was on vacation. “For six days, no one pressed him hard for a reaction,” Beschloss said. “If that happened now, President Obama would have three seconds.” While Obama was on vacation over Christmas in Hawaii, for three days he failed to respond to the foiled terrorist plot to blow up an American airliner. In his absence, Janet Napolitano, the Secretary of Homeland Security, made a disastrous appearance in which she claimed that “the system worked.” Both she and Obama were savagely criticized.

Overall this passage is basically saying that with the new technological advancements in media we, United States citizens, demand immediate response and new. After Pres Obama had someone fill in for his place for a speech, during a very serious and largely televised event, and was criticized for the fact it wasn’t him responding. Auletta shows how this new attitude has changed, from previous attitudes, by using a similar situation with a different outcome as an example. In 1961 Pres Kennedy failed to make appearance about the Berlin Wall and no crap was thrown his way. She tries to show that because of the way media is beginning to set up it has changed our attitude about immediate news.

The two biggest words that stuck out to me were “savagely criticized” because savage is a pretty strong word. Some other words are “vicious” and “swallows” when she talks about this new news cycle. The use of these words shows the severity of how we need instant news.

Basically this passage discusses how the new media has affected to the way the government has to deal with media. To the overall article it shows how we have had an attitude shift due to this new media (due to technology.)

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