Standing Ovation: Commerical

Thursday, February 17, 2011

Commerical

Part 1

When watching commercials, I sometimes thing, what is the point? Or why was this put in here? Now from reading Robert Scholes article, On Reading a Video Text, I understand that everything in a commercial or advertisement has its reason. Even just the random dog in the corner has its part in making the commercial what it is. Scholes in his essay said “Others include narrativity and what I should like to call, at least tentatively, cultural reinforcement… By cultural reinforcement, I mean the process through which video texts confirm viewers in their ideological positions and reassure them as to their membership in a collective cultural body.” By this I feel he means that things in commercials are pit there because it relates back to our culture and just by living in this country you will get the commercial.

Part 2

The commercial I watched was the new Super bowl commercial about the new Chrysler car. This commercial features Eminem. It starts off in Detroit and talks about how as a city it has gone to hell and back. This commercial also reimburses the fact of American made. In the end of the ad it says “Imported from America”; this is trying to show that this is made in America for Americans.

This ad sells the fact that it isn’t being made overseas or by the Chinese, but made in the heart of America, in our own backyard. This is effective because it shows that people are making it for us and in our country. Today, you can’t find many products like cars, which are made in America. Another thing it makes you think about is that your car is made here and Americans made it. So, in our hard economy, Chrysler is creating jobs in America when other car companies are outsourcing to Japan or somewhere else that is not America.

One part in the commercial is says “When it comes to luxury, Its as much about where it’s from as who it’s for” this comes back to being made in America and made the right way in America. It makes you think that you don’t know who your car is made by and in what conditions with other car companies.

This ad requires you to know that Chrysler is an only America car company, but from the commercial you end up getting that information, so you don’t actually have to know it.

http://www.youtube.com/watch?v=APS9tso1G9k

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Welcome

Welcome to our Eng 100 Blog “Standing Ovation”! The title of this blog refers to the audience of active readers we are creating by sharing our academic writing for Eng 100 with a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. I hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it!