Standing Ovation: R R 5

Monday, February 28, 2011

R R 5

Part 1
In Robert Scholes article, “On Reading a Video Text,” Scholes says, “In processing a narrative text we actually construct the story, bringing a vast repertory of cultural knowledge to bear upon the text we are contemplating.” Scholes asks do we get the story of the product being sold. Are we capable of understanding the cultural information? There are so many commercials out there like the Budweiser commercial in the article. All have the same motive of trying to get you to buy their product over their competition. If they can convince you to believe in their sales tactics; they have successfully hooked you in, like fishing with the correct bait.
http://www.youtubecom/watch?v=4bVr7cbMb7ois
Part 2
Pepsi Refresh Anthem Super bowl ad XLIII
The Pepsi refresh Anthem shows different generations of younger people with a lot of cultural information. In about one minute is trying to tell and sell you the idea that this old product is always new, exciting, and not boring. In this commercial they go back and forth with the old generation of the 1970's and 1980’s, to the 21 st century. Pepsi has Bob Dylan and Will.I.am singing “forever young” throughout the entire song, because it is trying to bridge the generational gap to sell to a larger market of people. The commercial shows people returning from the military in two different wars. Pepsi shows a comparison of gender with Bruce Lee, and a women fighter today showing her karate moves. There are two different Surfers, surfing small waves. The Anthem shows two people spraying peace signs on different wall styles. Pepsi also shows two different cartoons which are Shrek and Gumby. The commercial correlates using a lighter back in the day because everyone that had one and smoked to people today that don’t smoke as much, so using cell phone light, instead of lighters at a concerts that says you like the music and that you are having a good time The commercial shows two movies which are the Blues Brothers and School of Rock that comparing blues and rock and roll of the times. Finally there were two different politically demonstrations going on. What does all this have to do with Pepsi? Not a thing. It is just a bunch of well know icons, of the past and present generations’ to get you to relate and purchase their Pepsi drink product.

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Welcome

Welcome to our Eng 100 Blog “Standing Ovation”! The title of this blog refers to the audience of active readers we are creating by sharing our academic writing for Eng 100 with a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. I hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it!