Reading Response #6

Advertisement are made to do there job, by selling you a type of product and persuading you to but it. In many ways ads are presented, when humans taking it as amusing, funny and serious. In the article “Jesus is a brand of Jeans,” Jean Kilbourne addresses “The problem with advertising isn’t that it creates artificial needs, but that it exploits our very real and human desires.” In other words Ads are using what humans desire to sell of there product and manipulate humans by thinking on what they are passionately wanting or what they need. Even though we know how many products can’t give you the desire, the consumers are attracted to the way it’s put into words and how it’s shown to make it so real. Like Kilbourne says “It’s easier to love a product than its person.” He explains how many products are presented as not judging you, making you comfortable and how it will never betray you. In other words it’s the opposite with a relationship it’s easier to be with a product than a person; a better relationship is built up. Advertising is not only using human’s emotions but it also uses humans self image to sell of a product. As Kilbourne puts it “Advertising often turns people into objects.” Human’s desires again are used to grab the attention of consumers. A better way to have consumers always is by putting it out to children. “If you hook them early they are yours for life.” When products are thrown out to an early age you have more people addicted to your product. “The addict is the ideal consumer,” this knowledge is used for products to be sold mainly to their wanting people that are already consuming it. Products are thrown out to the people that are more hooked.
I agree with Kilbourne that products in advertising are thrown out in using the image of humans with my experience. “Advertising often turns people into objects.” Many women and men’s bodies are used to sell of a product. Feelings are made more depressing when you see ads with the “Perfect Women Body.” When I see TV an there is the skinny, slim women presented on the TV, I think “Wow, I want to have a body like that.” I think women think of these more since “The Models” are presented as the perfect women.” The self-esteem of girls plummets as they reach adolescence partly because they cannot possibly escape the message that their bodies are objects, and imperfect objects at that.”
This is true since after watching TV I tell my mom “I want to get plastic surgery to have a nice body.” Humans are washed out with been skinny and having this perfect body with out noticing, that the only thing that matters is the feelings and what’s inside not out.