Standing Ovation: Jesus is a brand of jeans ( best title )

Wednesday, February 23, 2011

Jesus is a brand of jeans ( best title )

In the article “Jesus is a brand of jeans” Jean Kilbourne spreads some light by bringing to evidence the hidden gloomy aspects of media advertisements. He emphasizes on the uncountable mediate scenario’s that the masses daily ingurgitate and explains how poisonous and devastating it is to the human spirit. When products become more important than people and love is materialized in products, the human consciousness vanishes allowing a process of dehumanization to take place. It is literally the love of power overthrowing the power of love. How poisonous is that? If we take the time and climb the pyramid to see the source of this unfortunate occurring, we will find that the capitalistic system is the ultimate culprit because it is based on greed and it creates benefit through conflict. I think one cannot critically discuss advertisements without bringing up the main generator of ads. I truly enjoyed reading the article because Jean Kilbourne took the goal of ads to its most extreme ideology which is valuing relationships with products over relationships with humans. As he states “After all, it is easier to love a product than a person. Relationships with human beings are messy, unpredictable, and sometimes dangerous. ‘When was the last time you felt this comfortable in a relationship?’ asks an ad for shoes.” Through this statement we can see that ads sell us the illusion of comfort with a product rather than comfort itself from the perspective of a human being. It tells us that we’d feel more confident and comfortable wearing those shoes than being with a human. What kind of comfort or confidence is that? Here we assist to an obvious illusionary scenario played by the ads corporation. Today this topic is of extreme importance because these capitalistic monsters are surrounding our environment and are infiltrating subconscious messages that connect our most profound feelings to materiel products. We must remain vigilant to these human violations, especially in a capitalistic era where the gap between what it means to be human and the way we live our lives is getting bigger and bigger.

1 comment:

blogAugust 29, 2016 at 5:06 AM
Jean Killbourne is a "she"
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Welcome

Welcome to our Eng 100 Blog “Standing Ovation”! The title of this blog refers to the audience of active readers we are creating by sharing our academic writing for Eng 100 with a larger group of students, instructors, academics, and just about anybody who chooses to follow our blog! When you write and post your reader responses here (and, later, as you write your essays for the course), I encourage you to use this audience to conceptualize who you are writing for and, most important, how to communicate your ideas so that this group of academic readers and writers can easily follow your line of thinking. Think about it this way: What do you need to explain and articulate in order for the other bloggers to understand your response to the essays we’ve read in class? What does your audience need to know about those essays and the authors who wrote them? And how can you show your readers, in writing, which ideas you add to these “conversations” that take place in the texts we study?
As students of Eng 100, you will use this blog to begin conversations with other academic writers on campus (students and instructors alike). We become active readers of each other’s writing when we comment on posts here. And, best of all, we are using this space to share ideas! I encourage you to use this blog to further think through the topics and writing strategies you will be introduced to this quarter. As always, be sure to give credit to those people whose ideas you borrow for your own thinking and writing (you should do this in the blog by commenting on their post, but you will also be required to cite what you borrow from your peers/instructors if and when it winds up in your essays. More details on that later).
Finally, keep in mind that writing to and for this audience is a good way to prepare for the panel of readers (faculty at WCC) who will be reading and assessing your writing portfolio at the end of the quarter. I hope that as a large group of active readers, we can better prepare each other for this experience. But, in the meantime, let’s have fun with it!